The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google's Mason Freed proposes eliminating XSLT browser support, directly threatening RSS feed display and podcast industry infrastructure that relies on XML styling for content distribution.
Digital and competition expert Dr. Christophe Carugati releases comprehensive outlook identifying artificial intelligence, digital competition regimes, digital mergers and competitiveness.
German appeals court defines GDPR data protection officer obligations, ruling DPOs provide advisory support not specific data processing disclosures for individuals.
German appeals court defines GDPR data protection officer obligations, ruling DPOs provide advisory support not specific data processing disclosures for individuals.
Google's Mason Freed proposes eliminating XSLT browser support, directly threatening RSS feed display and podcast industry infrastructure that relies on XML styling for content distribution.
Digital and competition expert Dr. Christophe Carugati releases comprehensive outlook identifying artificial intelligence, digital competition regimes, digital mergers and competitiveness.
Meta allegedly counted shipping fees as revenue and subsidized bids to boost ecommerce ad performance, according to former product manager's employment tribunal filing.
A marketing professional has developed a Google Tag Manager template to address potential Google Ads tracking disruptions in Safari browsers, offering advertisers a proactive approach to conversion attribution challenges.
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
