Google ordered to pay $425.7 million in privacy violation verdict
Federal jury finds tech giant misled users about Web & App Activity settings while continuing data collection through Firebase SDK across third-party applications.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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T-Systems names new chief to reduce reliance on US tech companies
German tech giant appoints sovereignty officer as European businesses seek alternatives to American cloud providers amid rising data control concerns.
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Nielsen launches big data + panel measurement for 2025 TV season
Nielsen implements enhanced measurement combining 42,000 panel homes with 45 million household data inputs as broadcast season begins.
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Médiamétrie partners with AudienceProject for cross-media video measurement solution
France's leading audience measurement company announced alliance to accelerate unified video campaign analytics across television and streaming platforms.
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Google fined €325 million by French regulator for Gmail ads and cookie violations
French data protection authority finds tech giant displayed advertisements between emails without consent and violated cookie requirements.
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August Zeta Economic Index shows households rebalancing spending priorities
Zeta's August 2025 Economic Index reveals consumers shifting from impulsive to selective spending patterns, with forward-looking indicators stabilizing despite discretionary pullbacks.
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Nielsen Marketing Cloud data becomes available on InfoSum platform
InfoSum's secure environment now hosts trusted NMC datasets across U.S., UK, and Canada for enhanced first-party data insights.
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Google enhances gtag.js API with session number tracking capability
gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.
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Dentsu explores sale of operations outside Japan
Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.
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Google announces major DV360 changes for September
Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.
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DV360 introduces new frequency cap and reach metrics
Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.
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Estonian court backs data authority's power to order written assessments
Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.
