Former Meta employee alleges artificial ROAS inflation for Shops ads
Meta allegedly counted shipping fees as revenue and subsidized bids to boost ecommerce ad performance, according to former product manager's employment tribunal filing.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google tracking specialist releases solution for Safari URL parameter stripping concerns
A marketing professional has developed a Google Tag Manager template to address potential Google Ads tracking disruptions in Safari browsers, offering advertisers a proactive approach to conversion attribution challenges.
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OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
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Australia proposes dual track privacy compliance for digital advertisers
Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.
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Nielsen secures two-year TV measurement extension in New Zealand
Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.
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Austrian court rules "Pay or Okay" model illegal for DerStandard newspaper
The Austrian Federal Administrative Court has confirmed that the "Pay or Okay" consent model violates European data protection laws, delivering a significant ruling against leading newspaper DerStandard.at on August 18, 2025.
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W3C streamlines web standards process with major document updates
W3C removes Proposed Recommendation phase and introduces Charter Refinement to simplify standards development while maintaining quality controls.
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Austrian court mandates greater transparency in automated credit decisions
Company must disclose meaningful details about algorithmic logic after Federal Administrative Court rules on a GDPR violation.
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New privacy tech could reshape digital marketing data use
OECD research reveals how privacy-enhancing technologies help marketers process customer data while meeting strict regulations, but challenges remain for widespread adoption.
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Dentsu cuts 3,400 jobs globally as international struggles intensify
Major advertising group eliminates 8% of international workforce after recording substantial impairment losses following earnings announcement on August 14.
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NextDNS introduces DNS-level bypass for age verification systems
NextDNS launched DNS-level age verification bypass on August 16, 2025, using geo-spoofing technology to help users avoid uploading government IDs to websites requiring age checks.
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PubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams
Supply-side platform delivers 20% adjusted EBITDA margin while processing nearly 78 trillion impressions amid DSP partner challenges.
