NielsenIQ acquired Brazilian SaaS company Mtrix on August 6, 2025, expanding supply chain visibility across indirect distribution channels in Latin America.

Telecommunications-powered advertising solution addresses cookie deprecation challenges as French market leads privacy-first digital transformation.

Chrome 140 beta introduces __Http and __HostHttp cookie prefixes on August 6, 2025, enabling servers to distinguish server-set from client-set cookies.

IAB Europe study reveals over 99% of ads.txt files meet industry standards, with 79% successfully matched to sellers.json data across 2,054 publishers.

80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.

European Media Freedom Act becomes fully effective August 2025 with journalist surveillance protections and public media independence rules, but enforcement uneven across member states.

Google unveils detailed waterfall chart implementation guide and Looker connector updates for business intelligence users.

Critical vulnerability affects "Unlisted" report visibility despite privacy settings.