Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Aug 07, 2025 Jury finds Meta violated privacy law collecting health data

Federal court rules tech giant illegally gathered menstrual information through fertility app.

Data - Aug 07, 2025 E-commerce app installs drop 14% despite 2% session growth

E-commerce app install and session growth by region H1 2024-2025: LATAM leads with 18% installs, 27% sessions

Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.

Map shows advertising supports 14.1-19.7% of jobs across all US states, with Midwest leading growth.

Data - Aug 07, 2025 Advertising supports 29 million US jobs

Latest research shows advertising generated 21.9% of total US output in 2024, with growth projected to reach $12.7 trillion by 2029.

by Luis Rijo

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Latest Articles 2225 Articles

Data - Aug 07, 2025 Advertising supports 29 million US jobs

Latest research shows advertising generated 21.9% of total US output in 2024, with growth projected to reach $12.7 trillion by 2029.

by Luis Rijo

Data - Aug 07, 2025 Jury finds Meta violated privacy law collecting health data

Federal court rules tech giant illegally gathered menstrual information through fertility app.

by Luis Rijo

Data - Aug 07, 2025 E-commerce app installs drop 14% despite 2% session growth

Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.

by Luis Rijo

Data - Aug 07, 2025 LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion

LiveRamp's global network scale showing 500+ ecosystem partners including Google, Meta, Amazon, Microsoft across regions and channels.

Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.

by Luis Rijo

Data - Aug 07, 2025 Australian digital advertisers prioritize first-party data amid AI challenges

Data signals importance ranking shows first-party data leads at 61% critical, geographic data 45%.

Industry survey reveals growing confidence in contextual targeting while data security concerns persist

by Luis Rijo

Data - Aug 07, 2025 TikTok partners with Scope3 for transparent ad campaign emissions tracking

Scope3 media reporting features for TikTok advertisers: carbon insights and optimization tools

TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.

by Luis Rijo

Data - Aug 05, 2025 Scope3 launches AI brand safety integration with Amazon DSP

Custom AI models and agentic decisioning now available for programmatic advertising campaigns.

by Luis Rijo

Data - Aug 05, 2025 Google Analytics now suggests tracking AI chatbots in custom channel groups

AI chatbots ChatGPT, Gemini, Copilot, Claude, Perplexity connecting to Google Analytics dashboard

Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.

by Luis Rijo