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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Microsoft Clarity WordPress plugin gets major update with automatic setup, embedded dashboard, and one-click installation.
Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.
Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.
by Luis Rijo
Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.
by Luis Rijo
Microsoft Clarity WordPress plugin gets major update with automatic setup, embedded dashboard, and one-click installation.
by Luis Rijo
Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.
by Luis Rijo
Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.
by Luis Rijo
Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.
by Luis Rijo
HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.
by Luis Rijo
European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.
by Luis Rijo
Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.
by Luis Rijo