Microsoft gets EU hall pass despite admitting it can't protect European data
Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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ICO publishes guidance on profiling tools for online safety compliance
Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.
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Axel Springer acquires social media advertising platform cmmrcl.ly
Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.
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Google Tag Manager introduces new client-side API for reliable analytics data access
New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.
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Gamers spend more than non-gamers across categories
Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.
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European court ruling on pseudonymized data disclosure set for September 4
Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.
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Eyeo appoints Douglas de Jager as CEO amid strategic privacy pivot
Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.
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Microsoft Clarity simplifies WordPress setup with streamlined plugin
Microsoft Clarity WordPress plugin gets major update with automatic setup, embedded dashboard, and one-click installation.
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Flightradar24 receives reprimand for violating aircraft data privacy rights
Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.
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Nielsen launches interoperable measurement ecosystem with Realeyes partnership
Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.
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Samba TV and Kochava launch unified cross-platform TV measurement solution
Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.
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HubSpot launches first CRM connector for Anthropic's Claude
HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.
