Deloitte and Meta study reveals critical gaps in marketing personalization
80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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The European Media Freedom Act takes effect amid surveillance concerns
European Media Freedom Act becomes fully effective August 2025 with journalist surveillance protections and public media independence rules, but enforcement uneven across member states.
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Google releases waterfall chart documentation for Looker Studio
Google unveils detailed waterfall chart implementation guide and Looker connector updates for business intelligence users.
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Google acknowledges Looker Studio sharing privacy bug
Critical vulnerability affects "Unlisted" report visibility despite privacy settings.
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Advertising supports 29 million US jobs
Latest research shows advertising generated 21.9% of total US output in 2024, with growth projected to reach $12.7 trillion by 2029.
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Jury finds Meta violated privacy law collecting health data
Federal court rules tech giant illegally gathered menstrual information through fertility app.
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E-commerce app installs drop 14% despite 2% session growth
Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.
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LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion
Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.
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Australian digital advertisers prioritize first-party data amid AI challenges
Industry survey reveals growing confidence in contextual targeting while data security concerns persist
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TikTok partners with Scope3 for transparent ad campaign emissions tracking
TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.
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Scope3 launches AI brand safety integration with Amazon DSP
Custom AI models and agentic decisioning now available for programmatic advertising campaigns.
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Google Analytics now suggests tracking AI chatbots in custom channel groups
Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.
