EU age verification app faces criticism over Google dependency
European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google disables conversion tracking for non-compliant EU advertisers
Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.
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Apple updates App Store age ratings system with granular controls
New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.
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StackAdapt unveils Snowflake native app for first-party data activation
First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.
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Extensive regulation kills digital political advertising in EU
Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.
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Utiq expands to Italy with Adhub Media partnership for privacy-first ads
Privacy-focused advertising technology company launches sixth European market through partnership with Italian digital publisher operating Notizie.it and seven vertical platforms.
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Israel's privacy authority publishes data protection officer guidance draft
The Privacy Protection Authority published comprehensive guidelines for DPO appointments, anticipating Amendment 13 implementation on August 14, 2025.
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Kentucky files lawsuit against Temu over data collection practices
Kentucky Attorney General files consumer protection lawsuit against Chinese e-commerce platform over alleged spyware capabilities.
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EU follows UK with age verification in 2026
European Commission to launch digital identity system after UK age verification sparks 1,400% VPN surge.
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European websites achieve "North Korean consent rates" through payment barriers
Companies charge users to refuse tracking while generating only 0.82% revenue increase for news publishers.
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Popular dating app exposes 72,000 identity documents in security breach
Verification system stored users' selfies and government IDs without proper security measures, highlighting privacy risks in mandatory age checks.
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Visa and Mastercard become enforcement arms of UK online safety regulations
Financial networks now implementing government censorship policies across digital platforms, from Steam to adult content sites.
