AudienceProject now available in Canada through NLogic partnership
Independent measurement solution launches across digital platforms including CTV, social media and streaming.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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CNIL study reveals economic benefits of data protection officers in companies
French data protection authority analyzes financial returns from DPO appointments across 3,625 organizations.
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UK online safety law sparks massive VPN surge
VPN provider reports massive surge after age verification requirements take effect for adult content sites.
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Japan mobile app market shows diversified growth with finance leading surge
Report reveals 50% jump in finance app installs while gaming maintains steady growth trajectory.
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German court ruling on cookie consent could impact tag management practices
Hannover administrative court finds Google Tag Manager requires consent, raising questions for marketing tech.
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CNIL finalizes recommendations for AI system development under GDPR
French data watchdog clarifies technical requirements for artificial intelligence models and training data annotation.
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Sweden reclaims top spot as European innovation reaches €118.9bn milestone
Sweden retakes lead in European Innovation Scoreboard 2025 as digital advertising sector demonstrates resilience with record growth across 27 member states.
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Google Ad Manager expands user identifier sharing for curation partners
Google introduces data sharing controls and extends signal types to improve programmatic targeting capabilities.
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Google Analytics experimental MCP server enables AI conversations with data
Google launches experimental open-source Model Context Protocol server connecting AI assistants to analytics data through natural language.
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Indonesia agrees to US data transfer framework in historic trade deal
Indonesia commits to personal data transfers to US under new trade agreement announced July 22, 2025, requiring data protection adequacy recognition.
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Study: large language models qualify as personal data
Researchers publish framework demanding GDPR compliance throughout AI development lifecycle.
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McDonald's Poland faces record €3.89 million GDPR fine for processor oversight failures
Polish data protection authority imposes comprehensive penalties following employee data breach at McDonald's franchise network.
