Google updates Ads Data Hub methodology with expanded metrics scope
Google expands measurement capabilities for advertisers with new metrics and refined traffic classification standards in latest platform documentation.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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DuckDuckGo browser redesign focuses on streamlined privacy interface
Privacy-focused browser introduces visual updates and expanded AI access while maintaining core security features.
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Google Ads API enables dual gclid and gbraid fields starting October 3
Google removes restriction preventing simultaneous use of click identifiers in conversion uploads.
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Google Analytics launches MCP server for AI-powered data conversations
Google Analytics launches open-source Model Context Protocol server enabling natural language data queries through AI assistants.
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Cambodia announces comprehensive data protection law
Draft legislation establishes data protection framework requiring two-year implementation period for Southeast Asian nation.
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DoubleVerify reveals North America's ad quality improvements amid rising bot fraud
Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity.
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Internet outages reach 'shutdown season' across 125 countries in Q2 2025
Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.
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Google Analytics launches lead acquisition and loss tracking reports
Google introduces comprehensive lead generation reporting system with new audience templates and event schema for businesses.
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Google Analytics enables direct Reddit Ads cost data tracking integration
Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.
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Google dismantles 9,800+ channels in Q2 2025 coordinated influence operations
Google's Threat Analysis Group terminates thousands of YouTube channels and blocks domains across multiple platforms in coordinated influence campaign crackdowns spanning seven countries.
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Uganda orders Google to register as data processor in landmark privacy ruling
Uganda's data protection office rules against Google for failing to register and properly handle cross-border data transfers.
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Google executive criticizes Meta's age verification approach as risky for children
Privacy chief Kate Charlet warns Meta's app store proposal would expose granular age data to millions of developers.
