China launches data protection officer registration system
China's internet regulator introduces mandatory DPO reporting for organizations handling over 1 million individuals' personal data.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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WordPress announces new AI building blocks for developers
WordPress introduces four technical components for AI integration including PHP client SDK and abilities API.
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Google Analytics suffers widespread platform outage
GA4 users report complete service disruption with 500 errors as platform experiences second major failure in months.
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Europe advertising industry opposes Digital Fairness Act
IAB Europe warns new EU rules would confuse companies and increase compliance costs over existing regulations.
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Microsoft can't protect French data from US government access
Company admits under oath that American authorities can demand European citizen information despite security promises.
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Substack explores advertising strategy with $100 million funding boost
Newsletter platform valued at $1.1 billion signals shift from subscription-only model as creator demand drives change.
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Leadpages acquires Glorify to streamline conversion campaigns
Redbrick portfolio company integrates design platform serving 300,000 users to create unified marketing solution.
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Criminals steal billions from TV advertising through infected streaming devices
FBI warns 10 million compromised TV boxes generate fake ad views costing advertisers $50 billion annually.
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IAB Tech Lab publishes comprehensive ID-Less Solutions guidance
IAB Technology Laboratory releases final version of privacy-focused advertising framework addressing cookie deprecation challenges.
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AppsFlyer launches AI-powered MCP to streamline marketing data access
Mobile measurement company introduces Model Context Protocol tool for faster campaign optimization through natural language queries.
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Media fragmentation demands new budget allocation strategies
AudienceProject analysis reveals younger audiences abandon traditional channels for gaming and streaming platforms.
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Utiq secures publisher partnerships for UK market launch
Major telecommunications-backed advertising technology company forms agreements with Bauer Media Group, Immediate, and Netmums as industry seeks privacy-compliant solutions.
