The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Advertising verification company warns marketers about low-quality content sites driven by artificial intelligence tools, with quality inventory delivering 91% higher conversion rates.
Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels.
New strategies emerge to control duplicate requests as header bidding creates auction chaos.
Telecom leader achieves 41% block rate reduction using DoubleVerify technology.
Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.
Supply-side platform reduces staff less than 20% following CEO transition.
European programmatic advertising demonstrated robust performance in the first half of 2025, with experts highlighting a decisive shift toward outcome-driven campaigns during IAB Europe's Virtual Programmatic Day on July 3.
IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity.
Amazon Ads interview exposes micro-trends in India's beauty sector showing natural ingredients preference.
All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.
Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.
European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.
