CMA reveals significant revenue decline in Privacy Sandbox testing results
Competition authority publishes comprehensive analysis showing up to 60% publisher revenue drop.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid
Publisher-controlled middleware works alongside auction engine to deliver comprehensive ad solutions.
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DoubleVerify partners with Lyft for ads authentication services
DoubleVerify announces collaboration with rideshare platform to enhance transparency for North American advertisers.
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Comscore expands certified deals with Adelaide attention metrics
Three companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform.
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Trade Desk launches Deal Desk to manage advertising deals
New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis.
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Taboola unveils AI-powered predictive audience targeting
Advertising platform reports 270% conversion increases with new machine learning feature.
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Google Ads API v20 brings Performance Max negative keywords and granular reporting
Four days after release, latest API update introduces campaign-level controls and platform comparable conversions for marketing teams.
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Google pauses ads for linked accounts in violation of third-party policy
Individual accounts linked to non-compliant managers face automatic suspension under new policy starting June 6.
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New book exposes Google's advertising market dominance strategies
Former ad executive reveals how tech giant systematically controlled digital advertising through acquisitions and manipulation tactics.
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Industry adopts programmatic curation standards after IAB framework gains traction
IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.
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Microsoft appoints Navah Hopkins as new Ads Liaison
Microsoft names Navah Hopkins as Ads Liaison with direct Product team reporting to enhance advertiser-platform communication.
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Digital advertising 'defied economic gravity' with €118.9bn growth
IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.
