French agency achieves 7% cost efficiency boost with attention-based bidding in DV360
EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Microsoft's Xandr DSP closure opens doors for independent players
Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.
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Former Google exec exposes ad empire's secret schemes in new book
Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets.
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Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration
Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps.
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Criteo debuts auction-based display ads for retail media flexibility
Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options.
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Google faces first private collateral estoppel motion after monopoly ruling
Advertisers file motion demanding Google be prevented from relitigating monopoly findings after Virginia court established liability for anticompetitive conduct.
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Google announces changes to MRC accredited metrics in July 2025
Platform updates will significantly impact invalid impression counting for advertisers.
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Uber opens Journey Ads inventory to programmatic buyers across 10 European markets
Uber expands programmatic Journey Ads access across Europe via Google DV360 and Trade Desk partnerships June 2025.
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European anti-fraud programmes prevented €3.45B losses in 2023
Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.
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Google quietly rolls out Target CPC bidding for Demand Gen campaigns
Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.
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Dutch court confirms Apple's antitrust violation in dating apps case
Rotterdam District Court upholds Dutch regulator's ruling that Apple abused dominant position by imposing unfair payment conditions on dating app providers.
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WhatsApp introduces ads using Instagram and Facebook data
Status screen advertisements debut with cross-platform targeting as privacy advocates warn of enforcement challenges.
