European digital ads hit €118.9bn with 16% growth in 2024
Digital advertising surged 16% year-over-year across Europe, reaching €118.9 billion as video and retail media lead expansion.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising
DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network.
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Google Ads costs rise 12.88%
New data reveals mixed performance signals as advertising competition intensifies globally.
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Google announces expansive AI advertising features at Marketing Live 2025
Platform integrates AI capabilities across search, video, and campaign management tools.
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Google AdSense adds positioning controls for anchor and side rail ads
New overlay ad format settings give publishers precise control over ad placement across mobile and desktop platforms following advertiser feedback.
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Redfin taps Magnite for advertising tech
Residential real estate brokerage partners with ad tech giant to build commerce media network.
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The Trade Desk launches OpenSincera for greater ad transparency
Free tool aims to provide industrywide visibility into digital advertising performance metrics.
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Microsoft to sunset Xandr DSP
Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.
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PubMatic and Magnite battle for ad tech dominance
Financial reports reveal strengths and challenges for leading supply-side platforms.
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PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50%
Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.
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Comscore launches certified deal IDs with Magnite
New solution aims to bridge quality gap in programmatic advertising by leveraging trusted content rankings.
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Google AdSense brings site-level control to Auto optimize feature
Google has updated its Auto optimize feature to give publishers greater control over optimization experiments at the site level, addressing user feedback.
