The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
Nielsen this month announced a partnership with Talon Outdoor, an independent Out of Home media specialist in the UK. The partnership combines Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada.
Nielsen says Nielsen Marketing Cloud’s data is now available for activation for OOH. The same
Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar Media is a provider of software for digital out-of-home (DOOH).
IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.
