Marketing News SpotPlan will have attribution and insights based on Foursquare data iHeartMedia, Jelli, and Foursquare last week announced the future launch of a new attribution product for broadcast radio that will offer marketers a combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. "By leveraging Jelli'
Marketing News Footfall Measurement Benchmarks: $6 is the average cost to drive a consumer to a store TabMo & adsquare last week announced the results of a benchmark study covering the verticals travel, national parks, business, hobbies & interests, health, food & drink, clothing, style & fashion, automotive, beauty, buying/selling cars, shopping, and alcohol. The study shows the results from 55 programmatic campaigns delivered between 1
