Fraud

Adform's fraud team announced this week a "major discovery and have identified what is potentially the biggest bot network ever to hit" online advertising industry. The size of the HyphBot is "3-4 times the size of the famous Methbot network that was discovered by WhiteOps,

Mediamath announced last week the adoption of ads.txt immediately, but according to the press release, only throughout MediaMath’s Curated Market. The adoption of ads.txt in open exchanges will happen on Mediamath, but not for now. According to Mediamath, "ads.txt rollout will be phased in over

More than 1/3 of the Top Publishers already adopted the ads.txt. We just analyse the top programmatic 100 domains in the world and we found out that 39% of the publishers already adopted the ads.txt, declaring the authorized digital sellers. The adoption in  English is 44%. In

Doubleclick Bid Manager, the buying tool from Doubleclick in programmatic, will refund Advertisers of invalid ads on the supply chain. That is one of 3 measures to fight spam and fraud on programmatic, announced by Doubleclick/Google on 21st September. In the blog post, Google says that AppNexus, Index Exchange,

Doubleclick announced 3 measures to fight Spam and Fraud on programmatic. One of the third measures was the adoption of Ads.txt by Doubleclick Bid Manager, that will happen by the end of October. Support for Ads.txt will increase supply chain transparency and make it more difficult to sell

Doubleclick announced on 21st September the adoption of 3 measures to fight Spam and Fraud on Programmatic Advertising. Google has over 180 automated filters and detection algorithms, to prevent invalid traffic, and the first measure is to provide transparency to advertisers how this is affecting their buying, as Doubleclick Bid