Google Shopping - PPC Land

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Google Shopping

A collection of 4 posts

Retail: Google rolls out product ratings on shopping ads, globally

This week, Google announced the globall roll out of product ratings on shopping ads. What are product ratings? Product ratings appear in the form of stars and review counts on Shopping ads. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party

Google Ads with parallel tracking in 2018

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.

Adwords with parallel tracking in 2018

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.

Google Shopping: comparison service will compete with rivals for the right to appear on search

After being fined by the European Union with 2,42 billion euros, Google is changing their comparison shopping service in EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom. The difference is that Google