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IAB Australia

A collection of 3 posts

Mobile advertising breaks $1 Billion in Australia

Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the

Australia: Online ad spend hits $8.5B, 11% growth year on year

General Display advertising showed the strongest growth.

AANA, MFA and IAB created a guide for advertisers, the Australian Digital Advertising Practices

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released a set of digital working practices to support advertisers, agencies, publishers and digital platforms. According to AANA John Broome, the Australian Digital Advertising Practices, released on July 31, offer practical guidance