Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of
General Display advertising showed the strongest growth.
The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released a set of digital working practices to support advertisers, agencies, publishers and digital platforms. According to AANA John Broome, the Australian Digital Advertising Practices, released on July 31, offer practical guidance
