Marketing News

OneTrust this week announced it has handle more than 10,000 requests within two weeks of the General Data Protection Regulation (GDPR) go-live date of 25 May. OneTrust helps organisations automate DSAR (Data Subject Access Requests) requests in five steps: Request intake; Assignment workflows; Find the data; Communicate responses; and

HERE Technologies has joined DPAA as member this month, Digital Place Based Advertising Association (DPAA) announced. "HERE has developed some tremendous location and mapping technology that has great value to the digital out-of-home industry. We welcome them as members and look forward to helping them immerse themselves in the

The 2018 World Cup just started today, in Russia. Taboola predicted the results based on popularity of the content on the partner publishers, that include USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express and The Weather Channel. Here the conclusions: the world cup winner based on

Google today sent a message to publishers announcing the change of the automatic experiments on Adsense. Automatic Experiments currently are running on 5% of the traffic, but Google will change to run on around 10,000 daily impressions per experiment, starting on 28th June. Publishers with less than 10,000

FreeWheel last month opened a new office in Sydney, Australia, to support its expansion in the Australian and New Zealand markets. FreeWheel’s Commercial Director in the ANZ region, Arjun Arora, is leading the team in the Sydney office. FreeWheel says that is already developing partnerships with some of the

Adsquare this month announced a real-time app-contextual Targeting solution that enables advertisers to target more precisely on the right context of apps used by a consumer. As app-contextual Targeting relies entirely on the context of an app, the campaign targeting is not based on any personal data. Adsquare is integrated

Fyber publishers have a new ad network sending bid responses on Fyber's header bidding. Fyber announced this week that Facebook Audience Network is now integrated in Fyber FairBid, the Fyber's new mechanism to achieve a state of header bidding in the mobile app environment. Facebook Audience

Bing last week announced the launch of new audiences: in-market audiences. In-market audiences were in beta since last year, and now the audiences were released in the USA for all advertisers. In-Market audiences are lists of users that are in-market for a particular purchase category. Bing Ads uses signals across