Marketing News

Google Jobs launched in India with over 1 million job offers

Last month, on April 24, Google Jobs were launched in India. Users in India can now search “jobs near me,” “jobs for freshers,” or similar job-seeking queries to find results of job opportunities from across the web. Google says that has already over a million listings across job types and

Marketing News

SDF V4: Google updated SDF format on DBM

Google last month announced the update of Structured Data File (SDF) format on Doubleclick Bid Manager (SDF). The release is the number 4 and the fields can be consulted here. According to Google, the highlights of this release are the Bid Multipliers, TrueView bumper ads, Enhanced YouTube tracking, and Exchange

Marketing News

WordAds is now supporting ads.txt and is accepting ads within the post content

WordAds is now supporting ads.txt, since May 1, the date when the Jetpack V6.1 was launched. WordAds is one of the most popular alternatives for Google Adsense. Owned by Automattic (Wordpress.com), WordAds allows small publishers to have advertising revenue at CPM base. The Ads.txt is generated

Marketing News

Google will introduce TV screens as a device type in DBM and Adwords

Google last week announced the introduction of a new device type on Adwords and Doubleclick Bid Manager (DBM), the two Google buying platforms. TV Screens until now were classified as Mobile, but Google said that has been working on the TV classification. Adwords and DBM will have 4 device types:

Marketing News

Facebook will offer dating services for 200 million people declared as single

Listen Mark Zuckerberg, CEO of Facebook, when he yesterday announced the launch of dating features on Facebook. Zuckerberg said there are 200 million people listed as single on Facebook, "so clearly there is something to do here." Zuckerberg, at F8 Conference, clarified that the features were designed to

Marketing News

Amazon launches Alexa Kid Skills in Germany and in the UK

Alexa, as of today, is supporting kid skills in the UK and Germany, Amazon announced today. According to Max Amordeluso, EU Lead Evangelist at Amazon, "developers can now create fun and educational experiences for kids under the age of 16 using the UK and German Alexa Skills Kits."

Marketing News

Google My Business allows businesses to publish content directly in Google Maps and in Google Search

In 2017, Google released Google Posts, a feature of Google My Business (GMB) platform. The posts can contain an image, a text (up to 300 words), an event, and users can use call-to-action buttons including "Book" "Order Online" "Buy" "Learn More" "

Marketing News

WPP acquires full ownership of Y&R, Wunderman and Sudler

WPP announced yesterday the full ownership of Y&R, Sudler and Wunderman, joint venture agencies in Southeast Asia and Taiwan, and also Dentsu Sudler & Hennessey in Japan. According to WPP, the acquisition followed a share swap transaction with Dentsu. Southeast Asia is home to many of the world&

Marketing News

Europe will start to regulate video sharing platforms like Youtube; TV Broadcasters get flexibility on ads time

The European Parliament, Council and Commission announced last week that they reached an agreement on the main elements of revised rules to apply to audiovisual media across Europe. The new rules will cover not only the traditional TV broadcasters but also the Video on Demand (VOD) providers, like Netflix, and

Marketing News

European Commission steps up efforts to increase availability of non-personal data in Europe

Last week, on April 25, the European Comission announced measures to increase the availability of data in the EU. The European Comission (EC) wants to boost the free flow of non-personal data in the Digital Single Market, as "data-driven innovation is a key enabler of market growth, job creation,

Marketing News

Facebook says users are not their product and is not selling data to advertisers

Rob Goldman, Vice President of Ads, at Facebook, wrote that Facebook product is social media and the ads exist to fund that. For the question: "If I’m not paying for Facebook, am I the product?" - Rob Goldman replied: "No." Facebook clarified that is not

Marketing News

Facebook eliminates fundraising fees for personal causes

Asha Sharma, Head of Product, Social Good, at Facebook said last week that "in the coming weeks, Facebook is eliminating the platform fee on all fundraisers for personal causes, helping maximize their support." Facebook announced the introduction of more categories on Facebook Fundraisers. Until now, fundraisers could ask

Marketing News

Google removes PII from the data transfer on AdX, DCM and DBM, starting on May 25th

Google last week announced to advertisers that is changing the DoubleClick data transfer features, removing personally identifiable information (PII), like user ids and ip addresses, starting on May 25th, to align with GDPR. Google will stop populating the encrypted UserID and PartnerID fields in data transfer for impressions served on

Marketing News

Reddit has now native ads available on all platforms

Reddit announced last week the introduction of native ads on the Android apps. Until now Native Ads were available on mobile web, on web, and on iOS. On April 25, native ads were launched on Reddit Android, the only platform without this ad format. Native ads are seen as the

Marketing News

Tomorrow .app domains become available for purchase

Google is launching tomorrow the sale of the .app domain. From 29th March until today, trademark holders could register .app domains (known as the "Sunrise" period). From tomorrow until May 8, anyone can register .app domains for an extra fee. From May 8 and onwards, anyone can register

Connected TV

Viacom will start using FreeWheel on connected tv and video ads

Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to FreeWheel, under the new partnership, Viacom and FreeWheel (Comcast) will collaborate to "monetize premium inventory in a more efficient,

Marketing News

GDPR: IAB Europe released the specifications for the Framework

IAB Europe and IAB Technology Laboratory today released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. According to IAB, the Framework is "a cross-industry standard that supports online services and their partners in their efforts to

Marketing News

Twitter is collecting browsing history but not from European users

Ahead of GDPR, Twitter updated the Terms of Service. Damien Kieran, Data Protection Officer at Twitter, says that the new terms are now visually clear and easy to use. According to the terms, Twitter not collecting browser history from the users on websites integrating Twitter content such as embedded timelines

Marketing News

Bing Ads weeded out 650 million bad ads in 2017

Bing Ads last week announced the numbers of ads not allowed in search: 650 million ads were rejected. Neha Garg, Manager Ad Quality at Bing, says that this is five times more than in 2016. In 2017, 60,000 websites and 90,000 "bad actors" were also removed

Marketing News

Users can now download the data and photos from Instagram

Due to GDPR, Facebook is launching an option to users download their data on all platforms. This tool already existed in Facebook, but now it comes to Instagram and WhatsApp. Instagram users can download their data here. Instagram will ask the email and "it can take up to 48

Marketing News

Impact of the GDPR on Google will be low as most of the ad business is on search

Yesterday, in the Earnings Call of Google, Heather Bellini, from Goldman Sachs, asked Sundar Pichai, CEO of Google, the impact of the implementation of the GDPR.   Listen here his answer: Sundai Pichai said that Google is working on GDPR over 18 months ago and that is important to get it

Marketing News

Oracle buys Grapeshot in the GDPR Contextual era

Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ahead of GDPR, the EU regulamentation that can limit data usage on programmatic. Grapeshot is a provider of contextual targeting integrated in multiple DSP´s, like AppNexus and MediaMath, and

Marketing News

AppNexus will require several vendors to register on the IAB consent framework

AppNexus announced last week that will require several vendors to register for the Global Vendor List of IAB Europe’s Transparency and Consent Framework. The requirement is due to the General Data Protection Regulation (GDPR). AppNexus specified the all ad tech vendors mandatory to register at the IAB's

Marketing News

Microsoft improves video revenue by 200% using AppNexus SSP and header bidding

In the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017, AppNexus announced last week. Microsoft inventory is measured as greater than 80 percent viewable for

Marketing News

Facebook Pixel & GDPR: Advertisers and publishers need to ask consent

Facebook is actively providing more documentation about GDPR, after gathering hundreds of employees with the mission to comply with the European legislation. One of the updates is that advertisers and publishers will need to ask consent to users before "storing" and "access" any data on the