Marketing News

In the USA, 70% of the ad spend will be programmatic on the next year, 2017. This represents around 27 billion euros. In 2014, the ad spend was 10 billions, that represented 49% of the total ad spend. For Quantcast (Programmatic Marketplace Roundup 2016), the definition of programmatic is digital

Crowdynews just published a Publisher’s Guide to Mastering Audience Engagement where publishers can find the way to make users to click on the ads and stay more time reading the pages. In the guide, Crowdynews recommend to look at the following metrics to look at the engagement on site:

Spending on Native Ads is expected to grow to 21 billion dollars in 2018 and Adsense/Google want to be part of the cake. Other native ad tech players started earlier like Taboola and Outbrain. Native Ads, according to IAB (Interactive Advertising Bureau) are "so cohesive with the page

Sarah Bird, CEO of Moz, announced yesterday, Wednesday, that the company specialised in SEO will lay down 28% of the staff to focus on the core: search products. Products like Moz Content and Followerwonk will be discontinued. The focus will be on the most successful products like rank tracking, keyword

In a report from Digiday, seems that Foursquare is now interested in enter on the data business. Foursquare has a database of 105 million places, 85 million of commercial venues and 50 millions users using Swarm, the check-in gamification app. Rosenblatt, president of Foursquare, told Digiday that everytime a user

According to a report from William Turvill, in City A.M., the publishers of the Guardian, Sun, Times, Mirror, Express, Star, Telegraph and Mail created a project to study what can they do against the large fall in advertising revenue. The newspaper industry is losing most of the advertising revenue

AOL talked with 300 premium publishers in United Kingdom and figure out their main challenges and opportunities on the mobile environment. Ad blockers were mentioned by 55% of the publishers as a challenge and is by far their main concern. Other challenges are the quality of the consumer experience, quality

Google revealed this week that AMP will be rollout on mobile organic searches in the near future. Until today users could only see these pages on the Top Stories Carousel, but this will change. There are over 150M Accelerated Mobile Pages (AMP) indexed by Google and they will start to