As 2023 draws to a close, YouTube has released a recap of the trending topics and creators that captured the attention of users this year.

Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.

Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.

In a move to enhance transparency and accountability in the video advertising industry, last month, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have collaborated to introduce a new checklist for buying premium TV advertising.

Display & Video 360, Google’s DSP, last month announced the expansion of its Brand Lift studies Cross-Exchange to connected TV (CTV) devices.

Google this week announced advertisers will be able to reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve.

The findings underscore the rising popularity of ad-supported streaming in Indonesia, revealing that 69% of TV viewers in the country engage in ad-supported streaming.

FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.