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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Apr 24, 2022 Netflix to consider offering a low price plan with ads
Share of total US TV Time in streaming

Netflix may offer a lower-priced plan with ads as subscription option.

Video   -   Apr 24, 2022 Fifa launches an ad-funded OTT platform
FIFA+

FIFA+ is available for free in English, French, German, Portuguese, and Spanish.

Nielsen TV Usage March 2022
Video   -   Apr 30, 2022 Audiences spent nearly 30% of their TV time watching OTT video content

Streaming accounted for nearly 30% of total time spent on TV in March.

by Luis Espada
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Video   -   Apr 30, 2022 Audiences spent nearly 30% of their TV time watching OTT video content
Nielsen TV Usage March 2022

Streaming accounted for nearly 30% of total time spent on TV in March.

by Luis Espada
Video   -   Apr 24, 2022 Netflix to consider offering a low price plan with ads
Share of total US TV Time in streaming

Netflix may offer a lower-priced plan with ads as subscription option.

by Luis Espada
Video   -   Apr 24, 2022 Fifa launches an ad-funded OTT platform
FIFA+

FIFA+ is available for free in English, French, German, Portuguese, and Spanish.

by Luis Espada
Video   -   Apr 21, 2022 DoubleVerify earns MRC accreditation for YouTube video viewability
YouTube

Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.

by Luis Espada
Video   -   Apr 18, 2022 DV360 to introduce TrueView dimensions and metrics in instant reporting
YouTube

Instant reporting enables advertisers to see data immediately.

by Luis Espada
Video   -   Apr 18, 2022 Google to introduce YouTube co-viewing metrics in Google Ads and DV360
People watching TV

In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.

by Luis Espada
Video   -   Apr 18, 2022 YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.
YouTube TV

YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.

by Luis Espada
Video   -   Apr 18, 2022 IMDb TV changes name to Amazon Freevee and expands to Germany
Amazon Freevee

The rebrand to Amazon Freevee will happen on April 27.

by Luis Espada
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