Display Google to launch Technical Ad Delivery on AdMob for traffic without consent Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.
Video Featured Amazon launches Prime Video Ads Amazon launched Prime Video ads this month in the U.S., followed by the U.K., Canada, Germany, and Austria in February 2024.
Display Display & Video 360 API receives update, enhances programmability and targeting capabilities Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
Video Fubo invests in Bare Knuckle Fighting Championship, the world’s fastest-growing combat sports Fubo today announced a minority investment in Bare Knuckle Fighting Championship (BKFC), the world’s fastest-growing combat sports. The investment was revealed today and includes Fubo Co-founder and CEO David Gandler joining BKFC’s board of directors.
Video Tabletop Role-Playing Games are a booming trend on YouTube According to Google, there were over 300M views of videos related to the topic of tabletop roleplaying games in 2023.
Data Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
Data Comscore and Nexstar partner on Cross-Platform Audience Measurement Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
Display Google Ads to suspend buying on apps using multicall tactics Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.
Video Perion integrates Vidazoo video monetization platform with Amazon Publisher Services Perion today announced that it has integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).
Display StackAdapt and OpenX partner to power Political Advertising OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
Video Disney+ available on Apple Vision Pro Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
Video Proximic by Comscore releases 2024 State of Programmatic Report The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
Video Half of CTV users wish all TV Ads had an option to buy the advertised product A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
Data New Updates to Consent Mode from Google In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
Video Apple previews new entertainment experiences launching with Apple Vision Pro Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
Video Google Cast introduces New Features and Devices Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.
Display Google Play expands support for Real-Money Games Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.
Video Discover Google's new approach to maximise Brand Awareness on YouTube In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.
Video YouTube expands Shorts Editing Options with New Layout Feature YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.
Video Australian Lamb's "The Generation Gap" Ad Sparks Buzz Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.
Video Amazon aggressively restructures entertainment divisions, laying off hundreds Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.
Search Google enhances First Aid Information access on YouTube Search YouTube yesterday announced it is making it easier to find first aid information on the platform. Google has introduced "first aid information shelves" that will be pinned to the top of search results for a variety of acute health topics.
Video FreeWheel and MediaScience reveals How to Optimize Ad Pods for Optimal Viewer Experience FreeWheel yesterday released new findings from its Viewer Experience Lab initiative, providing valuable insights for publishers and advertisers on how to optimize ad pods to enhance the viewing experience and boost brand impact.
Video Tennis Australia taps Magnite for Programmatic Advertising Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.
Video Echo is now streaming on Disney+ and Hulu Marvel Studios last month unveiled a thrilling trailer for its upcoming original series, 'Echo', which premiered yesterday, exclusively on Disney+ and Hulu.
