Social Pinterest expands programmatic access through Index Exchange and Criteo The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
Video Google to end Maximum CPV for new video campaigns in April Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.
Video Featured Fubo subscribers face $95 base plan as Disney takes control Streaming service announces significant price hike starting February, followed by major merger with Disney's Hulu division.
Video Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
Display LiveRamp powers first casino media network with Mohegan Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
Video Netflix raises prices amid strong profits, low cancellation rates Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.
Video TCL and PubMatic partner to enhance live sports advertising TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.
Video Google tightens advertising rules to protect minors across its platforms Recent policy changes consolidate Google's advertising protections for children and teens, affecting advertisers starting January 2025.
Video Featured X unveils dedicated video tab to capture short-form creators New immersive video experience launches in the US, as platform seeks to attract creators and advertisers in short-form space.
Video Comcast unveils $70 sports package New streaming bundle brings together live sports, news and Peacock offering cord-cutters more choice in entertainment options.
Video Automotive advertisers gain deeper insights into TV ad performance Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.
Video Nielsen ends legacy TV ratings After decades of panel-only TV ratings, Nielsen transitions to combined data approach, marking historic change in media measurement.
Social Instagram launches Edits app amid growing social media landscape changes Meta's new video editing app Edits targets content creators with AI features and analytics, set to launch March 13, 2025.
Video National Women's Soccer League announces expanded Prime Video coverage for 2025 NWSL reveals comprehensive 27-game broadcast schedule for 2025 season, including Challenge Cup and playoff quarterfinal match.
Video Deutsche Telekom and RTL expand streaming partnership until 2030 in Germany RTL+ Premium to be included in MagentaTV plans as streaming service hits 6 million subscribers and 649 million viewing hours.
Video Fifa+ expands global reach with Magnite partnership for programmatic advertising Fifa's streaming platform partners with Magnite to monetize content across regions, bringing non-televised matches to wider audiences.
Video Magnite expands programmatic advertising on Samsung TV Plus in Southeast Asia Magnite and Samsung Ads partner to bring programmatic advertising to Samsung TV Plus in Southeast Asia.
Data Amazon's brand lift study reveals impact of combined video and display formats Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.
Video TikTok integrates generative AI into video editor for business advertisers TikTok's Video Editor tool receives AI capabilities, enabling automated translations and digital avatars for advertising content.
Video Hawk DSP expands European CTV reach through smartclip SSP integration Integration between Hawk DSP and smartx SSP enhances access to premium CTV and audio inventory across European markets.
Video Comcast unveils cross-publisher advertising platform for premium video market Major media companies join Comcast's Universal Ads platform to simplify premium video advertising for marketers of all sizes.
Video GumGum launches new video ad integration with Fuse Media for diverse audiences Partnership aims to enhance multicultural ad engagement through contextual video technology launched on January 7, 2025.
Video Featured New YouTube monthly frequency targets differ from standard frequency capping Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising.
Video Google TV to integrate Gemini models for enhanced voice interactions Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.
Video Netflix granted patent for dynamic trailer personalization system Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.
