Video Polish TV viewership data shows 6-minute daily increase amid Autumn programming shift Nielsen's October 2024 Gauge report reveals shifting TV consumption patterns in Poland, with streaming services gaining ground.
Video Mexico streaming viewership drops 1.1% in October Latest Nielsen data reveals shifts in Mexico's TV consumption patterns, with streaming at 20.4% while broadcast dominates at 38.6%.
Video TV Viewing patterns show broadcast resurgence Nielsen reports broadcast TV reaches 24% share, marking highest viewership since January, fueled by sports and drama.
Video Featured From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
Video Fubo launches interactive CTV Ad Formats with 47% higher purchase intent rate Fubo introduces four new interactive Connected TV ad formats, including transactional and gamified ads, driving higher engagement.
Video CTV emerges as key channel for B2B Marketing, new research shows LinkedIn and MAGNA Media Trials study reveals Connected TV's growing impact on B2B decision-maker engagement.
Display Outbrain reports Q3 growth in profits despite revenue dip, Teads merger on track Digital advertising platform Outbrain sees 5% increase in gross profit while advancing new video product and AI initiatives.
Display Azerion Group acquires Goldbach Austria, expanding digital advertising presence Leading European digital media platform Azerion acquires Goldbach Austria, strengthening its position in DACH advertising market.
Search Google lifts US Election Ad restrictions following November 5 vote count Google announces resumption of US election-related advertising on November 11, following temporary pause after polls closed.
Data Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
Video Prime Video launches AI-powered X-Ray recaps to enhance viewer experience Amazon introduces generative AI feature X-Ray Recaps on Prime Video, helping viewers catch up on shows without risking spoilers.
Display Featured Forrester's latest SSP analysis shows market evolution Forrester's Q4 2024 report reveals significant changes in sell-side platforms, with focus on quality and channel expertise.
Search Featured Google allows Personalized Ads for Social Casino Games starting December 2024 Google updates its Personalized Ads policy to permit personalization for social casino game App campaigns, effective December 4, 2024.
Display Google Ad Manager unveils curation tools to streamline agency operations New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.
Video Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.
Social Internal leaks reveal Twitch's content moderation crisis Amid mounting controversies and leaked internal communications, streaming giant implements sweeping content classification changes.
Data YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.
Search Alphabet Q3 Revenue soars 15% to $88.3B as AI powers Search and Cloud growth Google parent Alphabet reports strong Q3 2024 results with AI driving search innovation and cloud revenue up 35% to $11.4B year-over-year.
Video Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.
Video Spotify launches ad exchange, partners with The Trade Desk for video Spotify pilots new advertising exchange platform focusing on video inventory, partnering with The Trade Desk to expand automated ad offerings.
Video LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.
Video FuboTV launches standalone Premium Sports streaming without base plan requirement FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.
Video IAB Tech Lab launches CTV Ad format standardization initiative IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.
Video Nielsen expands YouTube CTV ad measurement in India with cross-device analytics Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.
Data Google and YouTube launch Election Tools for US Voters Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
