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IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.

EDO launches syndicated cross-platform measurement feeding directly into media partners' analytics systems as streaming and linear converge.

Newsletter platform Substack releases TV apps for Apple TV and Google TV on January 22, 2026, intensifying platform's shift toward multimedia after $100M funding raised for advertising.

TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization.

The Trade Desk appoints Tahnil Davis as interim CFO after Alex Kayyal's departure, marking second finance chief change in six months.

Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.

Mediaocean survey shows 54% of marketers increasing AI media spend while 42% struggle with data quality issues preventing broader AI implementation.