Luis Rijo

Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

Axel Springer and Microsoft this week announced an expansion of their existing partnership. This multi-faceted collaboration strengthens their ties in advertising, artificial intelligence (AI), content creation, and cloud computing.

Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.

Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data.

These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.