Luis Rijo

Posts

• 1 min read

  LiveRamp’s revenue grows 32% in the second quarter of 2019

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 6, 2019

  LiveRamp yesterday disclosed the financial results for its first quarter, which corresponds to the second quarter of 2019.

• 1 min read

  Accenture acquires Northstream, a Stockholm-based consultancy to communications service providers

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 6, 2019

  Accenture yesterday announced it has acquired Northstream, a Stockholm-based consultancy to communications service providers (CSPs) and networking services vendors.

• 1 min read

  DoubleVerify taps Tanzil Bukhari to lead revenue growth in Europe

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 6, 2019

  DoubleVerify yesterday announced the appointment of Tanzil Bukhari as Managing Director, EMEA.

• 1 min read

  Ezoic secures a new $33 million investment

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 6, 2019

  Ezoic today announced it has secured a $33 million investment.

• 2 min read

  Google introduces support for app-ads.txt in AdMob and Google Ad Manager

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 6, 2019

  Google today announced that it is introducing support for app-ads.txt in AdMob and Google Ad Manager.

• 1 min read

  Pinterest hits 300 million users, but ARPU outside the US is still $0.11

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 5, 2019

  Pinterest last week disclosed the financial results for the second quarter of 2019.

• 1 min read

  PayPal launches an Invoicing API

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 5, 2019

  PayPal last week launched a PayPal Invoicing API.

• 1 min read

  Google Ads’ app campaigns now reach Discover inventory

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 4, 2019

  Google this week extended the inventory available on the app campaigns from Google Ads.

• 

  Google now shows app ads on YouTube search

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 4, 2019

  Google this week announced that it is now showing app promotion ads on the top slot of YouTube’s mobile search results.

• 

  Google launches AdMob Insights

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 4, 2019

  Google this week launched AdMob Insights, a new feature providing alerts to the AdMob dashboard when the system detects abnormal changes to the key metrics like eCPM, impressions and revenue.

• 1 min read

  Google launches app open ad format in AdMob

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 4, 2019

  Google this week introduced a new ad format in AdMob called App open ad format.

• 

  Google expands smart segmentation for rewarded ads in AdMob

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 4, 2019

  Google this week expanded smart segmentation to include rewarded ad units.