UK regulator investigates RTB in compliance with GDPR; Google and IAB Europe cooperate
ICO, the UK regulator, was the first to publish a report, last month, that initiate the investigation on RTB (Real Time Bidding).
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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AppLovin acquires SafeDK
AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.
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Scott Sullivan joins Adswerve as Chief Sales Officer
Scott Sullivan has joined the Denver-based team as the company’s new Chief Sales Officer, Adswerve today announced.
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Mobile surpasses TV for the first time in the US
US adults will spend more time using their mobile devices than they will spend watching TV.
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Usercentrics CMP receives new funding to accelerate global expansion
Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.
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GasBuddy receives TAG certification against ad fraud
GasBuddy today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
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Google introduces modeled conversions in Google Ads for App Campaigns on iOS mobile web browsers
Google this month announced that App ads from Google Ads will start to show for more searches on iOS mobile web browsers. According to Google, this happens as app installs and in-app conversion events from iOS browsers are now included in your campaign reporting. App campaigns that are active
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Sony integrates Taboola into Sony News Suite services
Taboola this month partnered with Sony Network Communications, to integrate Taboola News into Sony News Suite services.
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Google introduces Position Content targeting in DV360
The targeting enables advertisers to target the position in content, for video and for display.
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WPP acquires Italian AQuest
WPP this month acquired the Italian technology-driven creative agency, AQuest.
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Alexa’s Site Overview tool is not dead, and just received a major upgrade
Last month, Amazon renewed Alexa’s Site Overview tool. Advertisers and publishers use Alexa’s Site Overview tool to find opportunities to grow the traffic and analyse the competition.
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WPP names Andreas Vretscha CEO of GroupM Austria
WPP this month named Andreas Vretscha Chief Executive Officer (CEO) in Austria.
