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Triton integrates IQM in the audio advertising marketplace

Triton announced this month the integration with IQM, a data solutions provider specialising in ‘voter matching’ for progressive politicians and causes. A DSP for politics and causes, that now has the Triton's audio advertising marketplace a2x available. According to Triton, buyers using IQM platform will be able to

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Grapeshot is now supporting video and audio

Grapeshot yesterday announced a new solution for bringing brand safety and contextual targeting to digital video and audio. Grapeshot says that this "an industry first." Grapeshot is a contextual solution, acquired recently by Oracle, and is integrated within most DSPs. Grapeshot’s new video/audio context solution features

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Adobe Creative Cloud gets updates on video

Adobe launched several updates on the Adobe Creative Cloud. The updates were focused on video and audio and applied on Adobe Premiere Pro, and on Adobe After Effects. According to Adobe, with the growing demand for video, the opportunity for content creators has never been greater, but video professionals are

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Jeff Galad joins Triton Digital as Publisher Development Manager in Canada

Triton Digital announced this week that Jeff Galad has joined as Publisher Development Manager. Galad, proficient in both English and French, will conduct sales, business development, and publisher relationship operations on behalf of Triton Digital in Toronto, Montreal, and other regions of Canada. According to Triton Digital, Galad brings an

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AppNexus had a 230% annual growth rate on video spend

Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a 360%

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Audio: Futuri Media launches Futuri Ad Network

Futuri Media this month announced a new streaming ad sales network and suite of ad insertion and monetization. The Futuri Ad Network enables broadcasters to monetize their digital content seamlessly by leveraging Futuri's national ad sales resources. Futuri Media’s audience engagement and sales technology, for which it

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Marketron was acquired by Diversis Capital and is investing in programmatic

Marketron announced this week that Diversis Capital has completed an acquisition of the company. The previous owner, BlackRock Capital, will remain involved with Marketron as an investor. Marketron is providing business software solutions and services specializing in revenue management and audience engagement solutions to more than more than 7,000

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Instreamatic selected Top 5 Finalist on SXSW Accelerator Pitch Event

Instreamatic has been selected Top 5 Finalist in the Entertainment category as part of the 2018 SXSW Accelerator Pitch Event. 50 companies across 10 categories will present their company products and a Q&A segment to a live audience and a panel of judges in this competition. The presentations

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Spotify files to go public not raising money, in direct listing

Spotify confidentially filed IPO documents with the SEC at the end of December, Axios reported this month. Spotify is pursuing a direct listing instead of a traditional float and tech companies are watching. According to WSJ, in a direct listing, a company transfers its shares to an exchange without raising

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Audio is the best bargain in programmatic advertising, says Xaxis

In a blog post, Xaxis said this week that audio is still a bargain in the digital advertising formats, as “average CPM for a digital audio campaign is less than a quarter of what advertisers would pay for a display video ad and around a sixth of the cost of

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Apple rolls out Podcast Analytics to all podcasts on iTunes

Apple just roll out today the promised feature for the year, when it comes to Podcasts. In September, Apple Podcasts received an upgrade that created two podcasts types, and at that time, James O. Boggs, Business Manager at Apple, announced Podcast Analytics, launched during this year. And Podcast Analytics, in

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Microsoft shuts down Groove and is promoting Spotify to its users

Microsoft announced yesterday that is shutting down the music streaming Groove, letting users "move the curated playlists and collections from Groove directly into Spotify, until the end of the year. Groove will be over on December 31, 2017, time that gets discontinued. Microsoft will offer 60 free days of

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Apple launches Podcast Analytics

In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year. This analytics infrastructure, according to

News

Apple Podcasts introduces Podcast Analytics

In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year. This analytics infrastructure, according to

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Apple Podcasts receive an upgrade and now has two podcasts types

iOS 11 will roll out globally on 12 September and new updates for podcasts creators and for podcasts listeners will arrive. Apple has 400.000 podcasts with 14 million episodes. In 2016 around 10 billion episodes listened. DJ Davis, Garth Jantzen, and James Boggs, from the Apple Podcast team, announced

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Spotify hires Zuzanna Gierlinska as Head of Programmatic Europe

According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai. Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head

Marketing News

One quarter of the USA population listens to a podcast regularly

According to data from Triton Digital, an exchange for audio advertising on programmatic, there are a lot of podcast listeners in the United States of America. Around 24% of the North American population listens to a podcast regularly. This number is growing since 10 years ago when this percentage was