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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.
Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.
Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
by Luis Espada
Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
by Luis Espada
Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.
by Luis Espada
Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.
by Luis Espada
Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.
by Luis Espada
Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.
by Luis Espada
eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
by Luis Espada
Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.
by Luis Espada
The majority of watchOS downloads are automated downloads and not user initiated.
by Luis Espada