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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Apr 28, 2026 Nielsen plugs Triton Digital's podcast data into its planning tool
Nielsen and Triton Digital logos on screens in a data-driven podcast measurement studio.

Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool.

AI   -   Apr 28, 2026 Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ
Two robotic arms exchange a glowing data packet in a CTV ad operations center.

Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.

Spotify ad exchange server room with glowing audio waveform and programmatic data dashboards
Audio   -   Apr 29, 2026 Spotify hits 761M users as biddable ads top a third of ad revenue

Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros.

by Luis Rijo
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Audio   -   Apr 29, 2026 Spotify hits 761M users as biddable ads top a third of ad revenue
Spotify ad exchange server room with glowing audio waveform and programmatic data dashboards

Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros.

by Luis Rijo
Audio   -   Apr 28, 2026 Nielsen plugs Triton Digital's podcast data into its planning tool
Nielsen and Triton Digital logos on screens in a data-driven podcast measurement studio.

Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool.

by Luis Rijo
AI   -   Apr 28, 2026 Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ
Two robotic arms exchange a glowing data packet in a CTV ad operations center.

Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.

by Luis Rijo
Audio   -   Apr 26, 2026 SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry
SiriusXM app on phone with YouTube play button glow and headphones on wood desk

SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026.

by Luis Rijo
Audio   -   Apr 26, 2026 Libsyn signs 5 exclusive podcasts as ad network inventory grows
Libsyn signs 5 exclusive podcasts as ad network inventory grows

Libsyn signs exclusive deals with five podcasts, opening host-read and programmatic ad inventory across faith, geopolitics, true crime, and pop culture today.

by Luis Rijo
Audio   -   Apr 25, 2026 beehiiv adds webinars, podcast MCP and metered paywalls in one update
beehiiv podcast creation interface showing episode setup and import options on the platform.

beehiiv launched webinars, a Podcast MCP, and metered paywalls on April 23, 2026, adding live events and AI analytics to its creator platform with zero fees.

by Luis Rijo
Audio   -   Apr 24, 2026 Spotify turns 20: how a misheard word in a brainstorm became its global brand
Spotify logo evolution over 20 years, from early green wordmark to modern icon

Spotify's name started as a brainstorm mishear. Its distinctive green was deliberate. A look at 20 years of brand, design, and product decisions at the platform.

by Luis Rijo
Audio   -   Apr 22, 2026 Bumper Score: can a 0-200 number fix podcasting's $1 billion ad trust gap?
Bumper Score

Bumper launched the Bumper Score on April 21, a 0-200 verified audience metric built on first-party data to close the trust gap holding back podcast ad spend.

by Luis Rijo
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