Utiq partners with Onetag to enhance privacy-first advertising
New partnership enables deterministic targeting without third-party cookies across European markets.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google Chrome introduces IP address protection for private browsing
Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.
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EU scraps privacy and AI liability rules as Commission unveils 2025 work plan
The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.
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German regulator finds Apple's app tracking rules may violate competition law
Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.
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WetterOnline faces GDPR complaint over user data access denial
Privacy group noyb files complaint against weather app provider for refusing to provide users access to their personal data.
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Google Analytics simplifies cost data import system for advertisers
Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.
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Google sets new 540-day limit for Customer Match data retention
Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.
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Google Ads requires conversion environment parameter in offline conversion uploads
Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.
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Piemme integrates ID5 and Trade Desk identity tech for digital advertising
Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.
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European data regulator details new age verification rules for digital services
EDPB outlines GDPR-compliant principles for verifying age online, focusing on data protection and children's privacy.
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Yahoo returns to Super Bowl advertising after 22-year hiatus
Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
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Amazon releases SQL generator for Marketing Cloud platform
Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.
