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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   May 02, 2025 Google unveils server-side tagging and enhanced app measurement tools
Google tag gateway interface showing how it enhances first-party data collection by routing tags through CDNs for improved measurement accuracy.

Google introduces four new measurement tools for marketers to enhance data collection while improving privacy and app tracking capabilities.

Data   -   May 02, 2025 Mozilla CFO testifies in Google search case, warns of browser ecosystem risks
Browser engine diversity faces critical threat as Mozilla warns Firefox's Gecko engine needs search revenue to survive against Google's dominant Chromium.

Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.

This striking image portrays data transfers from EU to China under regulatory scrutiny, visualizing TikTok's privacy issues.
Data   -   May 02, 2025 TikTok fined €530 million by Irish regulator over data transfers to China

Privacy watchdog orders compliance measures following investigation into user data handling.

by Luis Rijo
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Data   -   May 02, 2025 TikTok fined €530 million by Irish regulator over data transfers to China
This striking image portrays data transfers from EU to China under regulatory scrutiny, visualizing TikTok's privacy issues.

Privacy watchdog orders compliance measures following investigation into user data handling.

by Luis Rijo
Data   -   May 02, 2025 Google unveils server-side tagging and enhanced app measurement tools
Google tag gateway interface showing how it enhances first-party data collection by routing tags through CDNs for improved measurement accuracy.

Google introduces four new measurement tools for marketers to enhance data collection while improving privacy and app tracking capabilities.

by Luis Rijo
Data   -   May 02, 2025 Mozilla CFO testifies in Google search case, warns of browser ecosystem risks
Browser engine diversity faces critical threat as Mozilla warns Firefox's Gecko engine needs search revenue to survive against Google's dominant Chromium.

Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.

by Luis Rijo
Data   -   May 02, 2025 20 PPC sites marketers can't ignore in 2025
Shocked marketer discovers industry's best-kept PPC resources - number 7 will change your strategy!

Industry insiders reveal the essential publications every digital marketer needs to follow this year - these sources are giving top agencies their edge

by Luis Rijo
Data   -   May 02, 2025 Magnite to merge ad server with SSP tech in streaming play
Magnite merges ad server and SSP tech, streamlining connections between publishers and advertisers for improved efficiency in 2025.

New platform will streamline access to 99% of US streaming supply for buyers while enhancing publisher yield optimization.

by Luis Rijo
Data   -   May 02, 2025 Apple forced to eliminate commissions on external purchases after contempt ruling
 "Apple's new App Store guidelines remove restrictions on external payment options for US developers

A detailed look at how recent court decision fundamentally alters App Store economics and developer options.

by Luis Rijo
Data   -   May 01, 2025 Google to update AdSense ad tech provider list in June
Google to update AdSense ad tech provider list in June

Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards.

by Luis Rijo
AI   -   May 01, 2025 Anthropic unleashes Claude integration tool to transform productivity
Claude accessing Confluence with Integrations: AI assistant reviews team offsite planning document and creates tasks.

Human AI interactions evolve with major platform update that connects Claude to workplace software.

by Luis Rijo
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