Google Search Central integrates Analytics with Search Console data
Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Chrome dominates Q4 2024 browser market with 64.7% share
New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.
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Google I/O 2025 returns to showcase latest technology developments
Annual developer conference will stream live May 20-21, featuring AI models, Android updates, and cloud technologies.
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Gulf of America appears in Google Maps following government database update
Geographic Names Information System changes Gulf of Mexico designation to Gulf of America in U.S. territory digital maps.
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Emetriq partners with AudienceProject to validate targeting data precision
European measurement specialist to verify sociodemographic audience segments for enhanced campaign performance.
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Campaign Manager 360 adds Netflix ads integration and TV measurement tools
New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.
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Cloudflare integrates Content Credentials to preserve digital content authenticity
First major CDN implements C2PA provenance standard for image metadata preservation across its network services.
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Belgian data protection case moves forward against DPG Media
Belgian DPA confirms noyb's right to represent individuals in complaints about news websites' cookie practices
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TransUnion partnership enables Viant to match 95% of US adult identities
Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.
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Adsquare extends store visit tracking to Austria and Switzerland
Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.
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W3C introduces new standard for digital identity verification
World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.
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IAB Tech Lab releases Content Taxonomy mapping
New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.
