NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.

Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.

Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.

Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.

New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.

ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.

Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.