Industry groups challenge FTC's landmark "Click to Cancel" rule
Major trade associations file lawsuit against Federal Trade Commission's comprehensive rule requiring simple cancellation methods for subscription services.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand
Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.
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Google Analytics updates BigQuery Export with enhanced traffic source analysis
Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.
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Nielsen expands YouTube CTV ad measurement in India with cross-device analytics
Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.
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Google and YouTube launch Election Tools for US Voters
Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
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LinkedIn Ireland faces €310 Million fine for GDPR violations in data processing
Irish Data Protection Commission penalizes LinkedIn for unlawful processing of personal data and targeted advertising practices.
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Huawei launches HarmonyOS NEXT: A complete break from Android ecosystem in 2024
Huawei's HarmonyOS NEXT debuts with 15,000+ native apps, marking full Android independence and major ecosystem growth.
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Google launches new Search Trends documentation to help content creators
Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.
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DV360 revamps reporting system with major November 2024 infrastructure update
Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.
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Google Ads API launches AI budget recommendations for campaign optimization
Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.
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Adloox expands Brand Safety verification to Facebook and Instagram campaigns
Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.
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Google unveils features for data-driven journalism using Google Trends
Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.
