The Trade Desk reports accelerated growth with 27% revenue increase in Q3 2024
Digital advertising platform reports strong financial performance driven by CTV growth and retail media expansion.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings
MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.
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State Bar complaint filed against Google executive over alleged evidence destruction
Advocacy groups urge California State Bar to investigate Google's Kent Walker for alleged systematic destruction of legal records.
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YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform
Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.
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Display & Video 360 launches SDF v8: Major update brings Demand Gen integration
Google's DV360 platform introduces SDF v8 with enhanced Demand Gen support, new ad types, and improved campaign management features.
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HubSpot acquires Cacheflow to transform B2B billing and CPQ solutions
HubSpot's strategic acquisition of Cacheflow enhances B2B billing capabilities, promising automated revenue management solutions.
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Google Analytics unveils benchmarking tool for industry performance comparison
Google's new Analytics benchmarking feature enables encrypted data comparison across 1000+ industry peer groups for business metrics.
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CRTC approves $100M annual Google payment to support Canadian news organizations
CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.
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Microsoft exposes Google's shadow campaigns and lobbying efforts in Cloud Computing battle
Microsoft reveals Google's covert operations to influence cloud computing market through undisclosed funding and lobbying groups.
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Study reveals all languages share similar information speed despite differences
Research finds human languages transmit information at ~39 bits per second through natural balance of speech rate and density.
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Apple Intelligence launches today
Apple releases comprehensive AI system with writing tools, enhanced Siri, and photo editing across iOS 18.1 and macOS Sequoia devices.
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Privacy setting increases online news reading by 54%, major European study reveals
New research shows disabling cookie tracking leads to higher engagement with news content, challenging digital advertising assumptions.
