Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Feb 02, 2025 W3C introduces new standard for digital identity verification

Technical diagram showing the structure of a Controlled Identifier Document with its key components and relationships

World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.

Data - Feb 02, 2025 IAB Tech Lab releases Content Taxonomy mapping

New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.

Retail footfall tracking visualization shows real-time store visit measurement in a modern sportswear shop.

Data - Feb 02, 2025 Adsquare extends store visit tracking to Austria and Switzerland

Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.

by Luis Rijo

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Data - Feb 02, 2025 Adsquare extends store visit tracking to Austria and Switzerland

Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.

by Luis Rijo

Data - Feb 02, 2025 W3C introduces new standard for digital identity verification

World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.

by Luis Rijo

Data - Feb 02, 2025 IAB Tech Lab releases Content Taxonomy mapping

New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.

by Luis Rijo

Data - Feb 02, 2025 European consent messages get flexible country controls in Adsense update

Google updates AdSense privacy controls with country-specific consent message options for European publishers.

by Luis Rijo

Data - Feb 02, 2025 EU court orders Irish data watchdog to investigate Meta privacy complaint

General Court rules Irish DPC must examine noyb's 2018 complaint over Meta's handling of sensitive user data.

by Luis Rijo

Display - Feb 01, 2025 Digital advertising is quietly reshaping the U.S. economy

Digital Advertising Revenue at Big Tech Firms as a Percentage of U.S. GDP, 2002-2023

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.

by Luis Rijo

Data - Jan 29, 2025 IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

by Luis Rijo

Data - Jan 29, 2025 GDPR enforcement data shows low fine rates across European authorities

DPA Budget / Fines Imposed (2023) - Millions of Euros - noyb • Source: European Data Protection Board

Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023

by Luis Rijo