Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Jan 26, 2025 Major privacy breakthrough transforms digital advertising data sharing

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

Data - Jan 25, 2025 Modern charts and enhanced data controls transform Looker Studio's visualization power

Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.

Data - Jan 26, 2025 EU-US data deal faces uncertainty as Trump administration takes action

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

by Luis Rijo

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Latest Articles 2241 Articles

Data - Jan 26, 2025 EU-US data deal faces uncertainty as Trump administration takes action

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

by Luis Rijo

Data - Jan 26, 2025 Major privacy breakthrough transforms digital advertising data sharing

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

by Luis Rijo

Data - Jan 25, 2025 Modern charts and enhanced data controls transform Looker Studio's visualization power

Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.

by Luis Rijo

Video - Jan 25, 2025 Automotive advertisers gain deeper insights into TV ad performance

Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.

by Luis Rijo

Data - Jan 25, 2025 Google Analytics enables cross-property report sharing

New feature enables copying reports between GA4 properties with a simple interface and property ID selection

Google Analytics launches new report sharing feature, helping teams avoid configuration differences and save time analyzing data.

by Luis Rijo

Data - Jan 22, 2025 Indonesia imposes $12.4 million fine on Google over Play Store billing practices

Indonesian antitrust agency penalizes Google for unfair business practices related to mandatory payment system in Play Store.

by Luis Rijo

Data - Jan 21, 2025 Comscore launches cross-platform content analysis tools for media companies

Timeline showing Comscore's upgrade from Standard Enhancements Bundle to API v22.0 with new visual features.

New measurement solution provides insights across TV, streaming, and digital platforms for content owners and media companies.

by Luis Rijo

Data - Jan 19, 2025 TikTok's advertising pixels remain active despite nationwide platform shutdown

Technical analysis reveals TikTok's tracking infrastructure continues operating through US websites after consumer app ban.

by Luis Rijo