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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Jan 10, 2025 German court rules job rejection reasons are not personal data under GDPR
German court: Job rejection reasons not personal data under GDPR; employer fined €5,000 for violations.

Mainz Labor Court's landmark decision sets precedent for job application data handling and awards compensation for GDPR violation.

Data   -   Jan 10, 2025 Shopify to block ScriptTag functionality for checkout pages starting February 2025
Timeline visualization of Shopify's ScriptTag deprecation phases from February 2025 to future deadline

Major changes announced for Shopify app developers as platform deprecates ScriptTag functionality on Thank You and Order Status pages.

Roku Data Cloud
Data   -   Jan 11, 2025 Roku launches data platform to enhance tv streaming measurement

New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

by Luis Rijo
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Data   -   Jan 11, 2025 Roku launches data platform to enhance tv streaming measurement
Roku Data Cloud

New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

by Luis Rijo
Data   -   Jan 10, 2025 German court rules job rejection reasons are not personal data under GDPR
German court: Job rejection reasons not personal data under GDPR; employer fined €5,000 for violations.

Mainz Labor Court's landmark decision sets precedent for job application data handling and awards compensation for GDPR violation.

by Luis Rijo
Data   -   Jan 10, 2025 Shopify to block ScriptTag functionality for checkout pages starting February 2025
Timeline visualization of Shopify's ScriptTag deprecation phases from February 2025 to future deadline

Major changes announced for Shopify app developers as platform deprecates ScriptTag functionality on Thank You and Order Status pages.

by Luis Rijo
Data   -   Jan 10, 2025 EU court orders commission to pay damages over Meta data transfer breach
European Commission

Court rules EU commission violated data protection laws by enabling user data transfer to Meta through Facebook login feature.

by Luis Rijo
Data   -   Jan 10, 2025 Department of Justice opposes Google's remedies arguments in Epic antitrust case
Department of Justice opposes Google's remedies arguments in Epic antitrust case

DoJ and FTC file amicus brief rejecting Google's claims that court-ordered app store remedies in Epic case exceed legal authority.

by Luis Rijo
Data   -   Jan 10, 2025 Ad tech firms integrate telco-powered consent system for audience targeting
Utiq partners with 11 leading ad platforms: Adform, Equativ, Index Exchange, and others join privacy-first network.

Utiq announces partnerships with 11 supply-side platforms as the advertising industry moves towards first-party data solutions in 2025.

by Luis Rijo
Data   -   Jan 05, 2025 Meta releases LTVision: A new approach to customer lifetime value prediction
LTVision logo

Open-source Python library aims to help businesses understand and predict customer value for more profitable growth.

by Luis Rijo
Data   -   Jan 05, 2025 Building experimentation muscle strengthens marketing effectiveness, says Google
A/B test comparison of animated vs realistic dog video ads

Detailed guide reveals how systematic marketing experimentation creates compound value through improved measurement capabilities.

by Luis Rijo
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