Google launches Global Signal Exchange to combat online scams and fraud
Google partners with anti-scam organizations to create a global platform for sharing data on online fraud and scams.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Industry anti-fraud efforts save advertisers $10.8 Billion in 2023
TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.
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European Data Protection Board unveils work programme for 2024-2025
EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.
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HUMAN Security secures $50+ million
HUMAN Security raises over $50 million to enhance its cybersecurity platform, protecting digital interactions from sophisticated threats.
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Adloox enhances pre-bid solutions for Google DV360
Adloox introduces URL-level brand safety, fraud prevention, and viewability segments for Display & Video 360 campaigns.
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WordPress Core loses key contributor as Scott Kingsley Clark exits project
Long-time WordPress developer Scott Kingsley Clark ends core contributions, citing disagreements with leadership actions.
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WordPress plugin trademark dispute: WP Fusion developer targets Automattic
Jack Arturo files cease and desist against WordPress.com over WP Fusion Lite plugin, citing trademark infringement concerns.
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Advanced Custom Fields plugin at center of WordPress trademark dispute
WordPress.org's unexpected fork of the popular Advanced Custom Fields plugin sparks controversy and user concerns.
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Google Analytics launches Realtime Pages report
Discover how Google Analytics' new Realtime pages report provides instant visibility into user activity, enhancing decision-making for businesses.
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Google Ads announces 11-year data retention policy
Google's 11-year data retention policy for Ads reporting takes effect November 2024, impacting long-term analytics capabilities.
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Google Tag Manager: New diagnostics for data gaps and tag placement
Google introduces "Tag has stopped sending data" and "Tag found too low on page" diagnostics to improve measurement accuracy.
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Google Tag Manager debuts First-party Mode Beta with Cloudflare Integration
New feature promises improved measurement signals and data durability through first-party infrastructure integration with Cloudflare.
