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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Jan 13, 2025 Google faces sanctions motion over systematic deletion of chat messages in antitrust case
Google chat policy

State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.

Data   -   Jan 12, 2025 Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership
Spechub

Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.

Microsoft Clarity dashboard shows user behavior metrics and integrates Google Ads campaign performance data
Data   -   Jan 14, 2025 Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools

New integration combines advertising metrics with user behavior tracking for detailed campaign insights.

by Luis Rijo
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Latest Articles 2241 Articles
Data   -   Jan 14, 2025 Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools
Microsoft Clarity dashboard shows user behavior metrics and integrates Google Ads campaign performance data

New integration combines advertising metrics with user behavior tracking for detailed campaign insights.

by Luis Rijo
Data   -   Jan 13, 2025 Google faces sanctions motion over systematic deletion of chat messages in antitrust case
Google chat policy

State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.

by Luis Rijo
Data   -   Jan 12, 2025 Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership
Spechub

Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.

by Luis Rijo
Data   -   Jan 12, 2025 Amazon introduces SQL generator for Marketing Cloud to streamline data analysis
Amazon Marketing Cloud

New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.

by Luis Rijo
Data   -   Jan 11, 2025 Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings
Apple Privacy

Apple details privacy measures for Siri following class action settlement over voice recording allegations.

by Luis Rijo
Data   -   Jan 11, 2025 Looker Studio expands data visualization capabilities with enhanced field limits
Looker Studio Field Capacity

Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.

by Luis Rijo
Data   -   Jan 11, 2025 Roku launches data platform to enhance tv streaming measurement
Roku Data Cloud

New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

by Luis Rijo
Data   -   Jan 10, 2025 German court rules job rejection reasons are not personal data under GDPR
German court: Job rejection reasons not personal data under GDPR; employer fined €5,000 for violations.

Mainz Labor Court's landmark decision sets precedent for job application data handling and awards compensation for GDPR violation.

by Luis Rijo
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