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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Dec 22, 2024 Apple reveals Meta sought extensive iOS data access under EU regulations
Apple reveals Meta sought extensive iOS data access under EU regulations

Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.

Data   -   Dec 22, 2024 Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling
WhatsApp vs. NSO Group case

Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.

How Affiliate Commission Diversion Worked
Data   -   Dec 25, 2024 How PayPal's Honey manipulated coupon codes and diverted affiliate commissions

A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.

by Luis Rijo
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Latest Articles 2244 Articles
Data   -   Dec 25, 2024 How PayPal's Honey manipulated coupon codes and diverted affiliate commissions
How Affiliate Commission Diversion Worked

A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.

by Luis Rijo
Data   -   Dec 22, 2024 Apple reveals Meta sought extensive iOS data access under EU regulations
Apple reveals Meta sought extensive iOS data access under EU regulations

Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.

by Luis Rijo
Data   -   Dec 22, 2024 Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling
WhatsApp vs. NSO Group case

Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.

by Luis Rijo
Data   -   Dec 22, 2024 Google to lift fingerprinting restrictions amid privacy concerns

UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.

by Luis Rijo
Data   -   Dec 20, 2024 Google enables IP address targeting with new privacy technology in 2025
Timeline showing Google's IP address policy change milestones from announcement to implementation in 2025

Google announces platform policy changes allowing IP address use for advertising, protected by privacy-enhancing technologies.

by Luis Rijo
Data   -   Dec 19, 2024 Nielsen expands ad measurement capabilities with new attention tracking feature

Nielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis.

by Luis Rijo
Data   -   Dec 19, 2024 Cybersecurity report warns of $12 trillion global cybercrime losses by 2025
Cybersecurity report warns of $12 trillion global cybercrime losses by 2025

New research forecasts AI-powered cybercrime and hyperscale bot attacks will drive unprecedented financial losses in coming year.

by Luis Rijo
Data   -   Dec 18, 2024 Integral Ad Science launches attention optimization tool with 130% conversion lift
IAS

New pre-bid product enables advertisers to measure and optimize campaigns for attention metrics across social and open web platforms.

by Luis Rijo
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