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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.
Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.
A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.
by Luis Rijo
A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.
by Luis Rijo
Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.
by Luis Rijo
Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.
by Luis RijoUK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.
by Luis Rijo
Google announces platform policy changes allowing IP address use for advertising, protected by privacy-enhancing technologies.
by Luis RijoNielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis.
by Luis Rijo
New research forecasts AI-powered cybercrime and hyperscale bot attacks will drive unprecedented financial losses in coming year.
by Luis Rijo
New pre-bid product enables advertisers to measure and optimize campaigns for attention metrics across social and open web platforms.
by Luis Rijo