InfoSum and Choreograph collaborate to enhance data-driven advertising
InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google Tag Manager introduces new Consent Mode Override Setting
Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.
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Circana expands media measurement capabilities with strategic acquisitions
Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.
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Google launches new tools to enhance first-party data management
Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.
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GA4 enhances mobile app engagement with Deep Link Recommendations
New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.
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Nielsen expands YouTube CTV measurement in Australia with deduplication
Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.
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Google Ads quietly adds YouTube creator-based audience targeting feature
Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.
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Apple's Glowtime event: iPhone 16 launch set for September 9, 2024
Apple announces "Glowtime" event for September 9, 2024. New iPhone 16 expected alongside other product reveals.
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Dutch DPA fines Uber €290 Million for unlawful data transfers to US
Dutch Data Protection Authority imposes massive fine on Uber for transferring European drivers' data to US without adequate safeguards.
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Mark Nottingham calls for revitalization of web feeds technology
Internet standards expert Mark Nottingham outlines challenges and opportunities for improving RSS and Atom web feeds.
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Baidu blocks Google and Bing from indexing Baike content amid AI data demands
Chinese tech giant Baidu restricts access to its online encyclopedia, highlighting growing competition for AI training data.
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Belgian Data Protection Authority fines telecom company €100,000 for GDPR breach
Belgian DPA imposes €100,000 fine on telecom company for 14-month delay in responding to customer's data access request.
