Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.

AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.

LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.

Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.

Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.