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Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
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ACR data integration boosts TV ad targeting for The Trade Desk users
Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.
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Google Analytics 4 enhances session tracking for ad manager-linked properties
GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.
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Google releases Step-by-Step Video Guide for adding Google Tag
Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.
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Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC
ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.
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AudienceProject unveils enhanced interface for improved campaign management
AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.
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Looker Studio enhances Pivot Tables, adds 12 new partner connectors
Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.
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Meta unveils consolidated data access renewal process for developers
Meta announces a streamlined annual assessment for developers, consolidating multiple processes into one efficient system.
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Apple announces significant changes to Browser Choice Screen for EU Users
Apple unveils updates to browser choice screen, default apps, and app deletion options for EU users, set to roll out by year-end.
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Google Ads API streamlines conversion adjustment process for advertisers
Google announces immediate upload of conversion adjustments, eliminating 24-hour wait time for API users starting September 9, 2024.
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Microsoft unveils enhanced A/B testing tools for SEO with IndexNow integration
Microsoft's latest update combines IndexNow with Clarity for improved A/B testing in SEO, offering faster indexing and deeper insights.
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Google Trends Tutorial: New insights into search behavior and topic comparison
Google's latest tutorial unveils advanced features for comparing search terms and topics across platforms.
