The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.
Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.
Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
