The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
On Thursday, November 2nd at 1:00 pm EST, PPC Hero is providing a webinar about Excel tools to unlock hidden PPC data. Excel is an important tool for marketers. It’s not only vital that it’s effective, but it needs to be efficient as well. The way you
On Thursday, 12th October 4pm CEST / 3pm BST, IAB Europe is organizing a webinar about Data-Driven Advertising in Europe. Join here. The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries, including a balance of Eastern and Western markets with a range
Adam Singolda, CEO of Taboola, announced this month a new feature: a data marketplace on Taboola. Oracle Data Cloud, Neustar, Acxiom and Bombora are the first data providers connected with Taboola Data Marketplace. In a press release, Taboola says that advertisers "armed with data and insights, marketers will now
In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return
GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, that regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May
UTM means Urchin Tracking Module, and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from.
Leading audience data provider VisualDNA is launching Audiences With Personality, a major new classification of audience buying behaviors, to help media agencies and publishers optimize advertising performance at scale. Responding to calls for a revolution of the programmatic sector and the rise in demand for people-based marketing, VisualDNA are
Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign.
One of the most impactful optimizations that you can do in a campaign is A/B Testing. This test allows advertisers to compare results of two different ads in the same campaign/budget. This example available here can be used on display/search/mobile/native/video campaigns. You just need
Understanding Cost Per Install (CPI) in App Advertising
CPC means Cost Per Click. This metric is calculated by dividing the spend/cost by the clicks. Imagine that you spent 300 euros and you have 100 clicks. 300/100=3. Your CPC for this campaign was 3 euros. Try out our CPC Calculator.
CPC stands for Cost Per Click. It's a pricing model used in online advertising where you, the advertiser, pay a specific amount each time someone clicks on your ad. This model is often referred to as pay-per-click (PPC).
