Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Sep 07, 2020 Episerver to acquire Optimizely

Episerver is a company expert in content management founded in Stockholm back in 1994.

by Luis Rijo

Data - Sep 07, 2020 Experian rolls out an address, email, and phone validation in Salesforce Commerce Cloud

Experian for B2C Commerce: Data Quality is available for $500 USD per user per year.

by Luis Rijo

Display - Sep 07, 2020 Portuguese publishers adopt Xandr Monetize

Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.

by Luis Rijo

Data - Sep 04, 2020 Google introduces 13 new conversion categories in Google Ads

Google will automatically apply the conversion categories if advertisers haven’t already accepted them. Advertisers have until October 15th to review the suggested conversion categories.

by Luis Rijo

Data - Sep 04, 2020 Google launches Consent Mode to enable conversions without cookies

Consent Mode is available for advertisers that do not choose to use TCF v2.0.

by Luis Rijo

Data - Sep 04, 2020 Comscore starts providing digital audience measurement to Nextdoor

Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors.

by Luis Rijo

Display - Sep 03, 2020 Apple delays the launch of the mandatory consent manager to 2021

Apple’s compulsory consent manager enables the use of the IDFA.

by Luis Rijo

Data - Sep 03, 2020 App Store to have information about the tracking by the end of the year

The App Store will have information about the tracking used on each app by the end of the year.

by Luis Rijo

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