Prebid clarifies transaction ID policy after industry confusion
Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Meta tests GA4 integration for cross-platform tracking in ads
Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.
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Aquila partners with Samba TV for streaming measurement capabilities
Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.
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Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark
A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.
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Usercentrics reaches €100M revenue milestone as privacy compliance market expands
Data privacy solutions provider Usercentrics surpassed €100 million annual recurring revenue in August 2025, achieving 45% year-over-year growth.
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Looker Studio expands Google Ads reporting with new conversion fields
Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.
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Amazon DSP forecasting API reaches general availability
Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure.
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Amazon enhances branded search tracking across attribution platform
Amazon Ads improves branded search identification in attribution reporting with enhanced matching for brand variations, misspellings, and trademarks across regions.
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Looker Studio adds Slack delivery for Pro users
Looker Studio Pro subscribers can now schedule and send reports directly to Slack workspaces. Google launched the integration on October 16, 2025 in preview.
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Meta restricts attribution windows and data retention in Ads Insights API
Meta announces significant limitations to attribution windows and historical data retention for Ads Insights API starting January 12, 2026.
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Nexxen licenses ACR audience segments to Yahoo DSP in three markets
Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting.
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Google Ads API v22 adds targetless bidding for App campaigns
Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.
