The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
European General Court rejects French politician's attempt to annul 2023 EU-US Data Privacy Framework, upholding adequacy decision for transatlantic data transfers despite independence concerns.
Singapore becomes first government to join Global Signal Exchange on September 3, 2025, sharing real-time scam intelligence with tech giants amid $23.6B regional losses.
Bitkom's 2024 study reveals wearables are the dominant consumer technology trend, with 2.57 billion euro market value as AI transforms devices into smart assistants.
OpenAI researchers publish findings on September 4, 2025, revealing statistical causes behind AI hallucinations and proposing evaluation reforms to reduce overconfident false responses.
Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.
Microsoft says submarine cable cuts in Red Sea cause increased network delays for Azure cloud services across Middle East routes.
Federal prosecutors charge three advertising executives with allegedly using circular transactions to inflate revenue reports by $25 million from 2021-2023.
Dutch court reduced administrative fine to €375 but upheld GDPR violations finding against village livestream operator who filmed public spaces without consent.
New research exposes widespread data accuracy problems as CMOs prioritize quality improvements over automation advances in competitive landscape.
Ruling establishes recipient perspective matters when pseudonymized data cannot be linked to individuals.
New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.
Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.
