Microsoft Advertising deprecates Hotel Center subaccounts
As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Microsoft Advertising introduces AI-powered smart image cropping
Microsoft Advertising is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions.
Microsoft Advertising auto-enables Click ID for improved conversion tracking
Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
Yahoo acquires Artifact, the AI-powered news platform founded by Instagram's creators
Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.
Google introduces new mobile app inventory and fees in DV360
Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
Google Ads: When to Switch from tCPA to tROAS
A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.