OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory

The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.

Independent ad exchange seeks damages after federal judge found tech giant monopolized advertising markets.

The programmatic advertising platform will remove controversial visualization from key sections following months of user resistance and slower-than-expected adoption rates affecting company revenue performance.

Eric Hochberger discusses traffic diversification, revenue models, and platform changes in comprehensive Reddit session.

Google reveals its comprehensive Power Pack strategy combining AI Max, Performance Max, and Demand Gen campaigns for enhanced advertiser performance.

U.S. Court of Appeals for the Ninth Circuit rejects Google's attempt to delay implementation of permanent injunction from Epic Games antitrust case while preserving compliance timelines for key provisions.