Google expert warns against premature campaign evaluation pitfalls
Conversion lag patterns cause advertisers to misjudge actual performance metrics.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google AdSense introduces automatic fill for empty ad spaces
Google launches unfilled slot optimization with contextual suggestions and 30-day rollout starting July 3, 2025.
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Chrome extension transforms colorful ads into grayscale reducing distraction
GrayScaleAdz launches browser extension converting advertisements to grayscale, balancing user focus with creator revenue.
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Figma files for $1.5 billion IPO on NYSE after Adobe acquisition collapse
Design platform targets public listing with 46% quarterly revenue growth amid competitive AI landscape.
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Microsoft consolidates bidding strategies
Microsoft removes standalone Target CPA and ROAS options, integrating them as goals within existing maximize strategies.
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Google opens gambling advertising in Ukraine from July 14
Google expands gambling ads to Ukraine requiring state licensing and certification for online operators.
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Microsoft Advertising removes over one billion ads in 2024 trust safety drive
Microsoft's comprehensive enforcement efforts target deepfake scams and financial fraud while strengthening advertiser protections across its platform.
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Canada rescinds digital services tax to advance trade talks with United States
Canada withdraws DST collection ahead of July 21 deadline for comprehensive trade negotiations.
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Google unveils Offerwall to expand publisher monetization options
Google Ad Manager introduces flexible tool allowing publishers to offer multiple content access methods while giving audiences greater control over site experience.
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Google clarifies value-based bidding requirements for Demand Gen campaigns
Google specifies conversion thresholds for Demand Gen value bidding, requiring 50+ conversions for advanced strategies.
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Google Ads tests compact segment dropdown menu in advertiser console
New interface reduces visual space while maintaining functionality across campaign analytics
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Equativ completes Sharethrough integration to create global media platform
Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries.
