Google account strategists target small businesses with misleading ad performance alerts
Industry professionals criticize Google's account strategists for sending concerning emails about ad performance to small business clients.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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UK's news sector faces critical threats to independence and sustainability
House of Lords report warns of media environment fracturing along social and economic lines within 5-10 years.
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AI and personalization reshape mobile app industry for 2025, AppLovin predicts
Industry leaders predict AI-driven marketing, e-commerce expansion, and enhanced user segmentation will define mobile apps in 2025.
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Turkish regulator fines Google $82m for favoring own ad exchange platform AdX
Competition authority finds Google abused dominance in publisher ad server market by giving preferential treatment to its AdX platform.
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French privacy watchdog fines Orange €50m for unauthorized email advertising
France's data protection authority penalizes Orange for displaying ads in users' email inboxes without consent and cookie violations.
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Digital marketers express growing concerns over lack of campaign control in 2024
Industry professionals highlight challenges with automated bidding and reduced targeting options across major advertising platforms.
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Google updates misleading ad design policy to restrict standalone buttons in ads
New policy aims to prevent deceptive button designs in image ads that lack clear context or have disproportionate prominence.
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Google's Product Studio expands AI imaging tools to 15 additional markets
Google's merchant tool for AI-powered product imagery extends reach to 30 countries, adding key European and global markets.
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Digital media verification tool unveiled for AI content screening
New software helps advertisers detect and avoid low-quality AI-generated content, with 54% of marketers concerned about media quality.
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Google's withdrawal from EU political advertising
Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.
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Outbrain secures shareholder approval for $1 billion Teads acquisition deal
Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
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Opera advertising arm receives top industry certification for security standards
Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.
