Mediavine reduces in-content ad density by 54 percent in latest platform update
Mediavine announces significant changes to its ad platform, focusing on smaller formats and improved visual integration.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google introduces mandatory certification for dating and companionship ads
New policy requires dating advertisers to obtain certification and prohibits exploitative services, starting March 2025.
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Microsoft Advertising Platform integrates with Mediaocean for automated orders
New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.
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Western Union expands digital reach through PubMatic
Financial services giant Western Union partners with PubMatic to enhance its commerce media capabilities and multicultural audience reach.
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Taboola and WeatherBug extend partnership with new three-year agreement
Leading weather app WeatherBug renews partnership with Taboola to enhance content recommendations across digital platforms.
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Japan to allow Online Pharmacy and Telemedicine Prescription Drug advertising in 2025
Major policy shift enables licensed Japanese online pharmacies and telemedicine providers to advertise prescription services starting January 2025.
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DOJ and States seek historic breakup of Google
Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.
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Google AdSense unifies first-party cookie controls in major platform update
Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.
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Google's agency relations deteriorate as reps make unauthorized account changes
Digital agencies report aggressive tactics and unauthorized modifications by Google representatives, straining platform partnerships.
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Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse
Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
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Google Play Best Apps and Games of 2024
Google unveils annual awards celebrating top apps, games and books, highlighting Partiful and AFK Journey as standout winners.
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Google AdSense launches enhanced mobile Anchor Ads with collapsible feature
Google announces collapsible anchor ads for mobile devices, improving ad visibility while maintaining user control.
